Naming is difficult.
I noticed an announcement that IBM has a cloud email service offering, at affordable per-seat prices. IBM acquired Lotus years ago, and this seems a natural move for the Notes email app. So what to call it? They apparently got the Smarter Planet* people to do this mathematically. I have reverse engineered the naming algorithm…
[new name] = ([IBM email subbrand 1], [IBM email subbrand 2]) *
([nemesis’ cloud cue], [universal coolness signal])
[new name] = (Lotus, Notes) * (Windows Live, [Apple’s “i”]+[anything])
[new name] = LotusLive iNotes
QED
* Smarter Planet is a solid positioning campaign, in my opinion; credit to Ogilvy and John Kennedy.
Offering 
LOL – unfortunately, there is probably more than a little grain of truth to this algorithm!